Laura Jordan-Bambach
Session
Digital Mythbusters
We live in a time of unprecedented innovation, where digital natives lead the way with technology.
Where we are all becoming writers, journalists and editors. Where social everything is the future of the internet and we are riding on the back of the wisdom of crowds.
Or do we?
Poking under the bonnet of the industry principles we take for granted, we'll be taking a good look at the research and asking ourselves what's really happening, and how brands should be reacting to take advantage of the real state of play.